and this is
MY STORY
Built the career. Hit burnout. Rebuilt on my terms with more money and zero apology. I’ve been where you are: high achieving, overlooked and done playing small. Now I help bold women lead louder, earn bigger and stop settling. Keep reading…
I’m a regular real, raw woman
A proud Mancunian, mum of two brilliant determined, young adults, divorced twice, hug lover, over-giver, in recovery people pleaser, serial re-inventer and a walking plot twist. Not everyday is filled with roses and rainbows and I promise to share it all with you, because life is mixed and me, I’m in the trenches with you.
I’ve climbed the corporate ladder, pivoted across industries, built a six-figure consultancy and picked up enough certifications and war stories to fill a Netflix mini series. I’m equal parts ex-HR Director, no-fluff strategist, leadership nerd, lipstick wearing truth teller and I don’t do guesswork, grumbling or grey suits.
But underneath the CV? I’m a woman who’s had to fight for her seat at the table more than once
let me be
unmasked
I didn’t start out confident. I was the quiet kid who’d rather disappear than draw attention. Reinvention wasn’t a choice, it became a survival skill.
New schools. New roles. New countries. I’ve navigated the highs of executive boardrooms and the lows of burnout in a hospital bed.
I’ve moved my family across continents, walked away from guaranteed six-figure jobs and rebuilt myself more times than I can count. Every twist - motherhood, marriage, divorce, Kuwait, breakdowns, breakthroughs and more, each forced me to rewrite the rules.
the game
changer
I stopped trying to fit a mould and started leading like me. I quit waiting to be picked and became unignorable. Now I help bold, ambitious women do the same.
That’s why I created THE CLAIM - my signature mastermind for women done with burnout, guesswork and playing small. It’s where you reclaim your visibility, get vocal about what you want and lead with unapologetic clarity.
No fluff. No beige leadership. Just strategy, support and moves mapped like a mission. Not ready for THE CLAIM? There are other ways we can work together - and every one is designed to get you visible, vocal and seriously valued.
rules
Rewrite them
They told us to choose: career or kids. Money or meaning. Ambition or peace. Be grateful, be quiet, don’t ask for too much. Well, F*CK that. You’re not wrong for wanting more. You’re not greedy, you’re done settling. This isn’t rebellion, it’s a rewrite. Of the rules, the rhythm, the whole damn legacy. Because when one woman breaks the cycle, the next generation doesn’t have to.
here’s a tip for free
yes - you can have MORE - you can have it all.
and it starts with deciding what your “all” looks like.
Laura Joy, Coach, Mentor, Strategist & Your New BF.
01. bubbles & brain fuel
Always got a podcast on the go or an audiobook in my ears and sometimes a glass of fizz in hand. Think mindset meets mojito.
02. STATEMENT HEELS & STATEMENT LIFE
I love a killer pair of shoes and even better stationery. My style is equal parts feminine and fierce and always a bit unexpected.
03. MEMORY LOVER & MOMENT MAKER
40,000+ photos on my phone. Travels, toasts, sunsets, sweaty gym selfies. I capture it all. Because success isn’t a title. It’s how you feel.
If you’ve found your way here you’re ready to stop abandoning your ambition
You get to lead and live.
To stop performing and start owning it.
This is your plot twist moment and I’m right here on your team.
you Ready?
